Résumé

Experience

Copywriter

Celarity, Minneapolis, MN, November 2021–January 2022

Wrote and edited content for a major credit reporting agency’s rebranding project.

Creative Circle, Minneapolis, MN, June 2021–October 2021

Contracting at ECMC Education, worked with a small marketing team for nonprofit Altierus Career Colleges and Altierus Training Solutions (ATS):

  • researching and writing email, social, website, and collateral
  • editing and proofreading content
  • launching LinkedIn and Twitter channels for Altierus Training Solutions
  • helping with content strategy
  • updating website content via Umbraco CMS
  • collaborating across the company and across the country
  • doing anything else that needs doing

Freelance Projects

February 2000–present

Taken on a variety of different projects for many different clients:

  • A Book Apart: editing books about digital product onboarding, SEO, and content creation; writing product copy and ebook alt text
  • Zoro.com: wrote informational articles and tool buying guides for online resource hub
  • Scouting 141 (pro bono): built new WordPress website for scouting141.org, housing two Scouts BSA troops and Cub Scout pack
  • CLIPS Consulting: wrote clinical infection prevention magazine article
  • Gander Mountain: developed naming concepts for new department
  • North Star Roller Girls: wrote short pro-bono radio spots
  • Graphic World: edited collegiate marketing textbook
  • Minnesota Department of Education:edited MCA-II tests
  • Capps Companies:wrote brochures and newsletters for upscale housing and commercial real estate, plus took newsletter photos

Digital Content Specialist

The Creative Group/Robert Half, Minneapolis, MN, October 2019–December 2019

At the American Academy of Neurology, took patient- and caregiver-focused print magazine content and made it web and reader friendly by:

  • using Episerver CMS and HTML
  • rewriting headlines and other content to enhance SEO value
  • updating articles to develop and maintain a consistent sitewide style
  • manipulating images to fit the website and Open Graph sharing

Marketing Consultant

Blue Door Consulting, Oshkosh, WI, March 2016–May 2017

Worked in the clients’ best interest and determined the best ways to help them achieve both present and future goals through:

  • SEO-driven web pages, blogs, long web articles, and SERP ads
  • interactive articles for mobile apps
  • press releases and product sell sheets
  • social media including Facebook, Twitter, Instagram, and LinkedIn
  • proposals

Served clients large and small from multiple industries, including:

  • banking and insurance
  • orthodontics and dentistry
  • industrial equipment, electricians, and contractors
  • promotional products
  • high-end home appliances and cabinetmakers
  • nonprofits

Copywriter

BestBuy.com, Richfield, MN, May 2011–July 2015

Contracting with the BestBuy.com e-Commerce Experience team, created a wide range of web and UX content across all product categories, including:

  • BestBuy.com global home page
  • affiliate marketing network content including web banners, Shopkick mobile app, and paid search
  • product description pages
  • category-specific and multi-category sale pages
  • one-off and time-sensitive pages such as holiday events, product launches, finance offers, Geek Squad services, and Student Deals

Scoring Director, Team Leader, Copyeditor/Proofreader, and Item Writer

Data Recognition Corporation, Plymouth and Maple Grove, MN, April 2003–May 2011

Ensured tests were created bias-free and scored accurately:

  • managed test readers to ensure adherence to scoring guidelines
  • ensured projects were completed on time
  • facilitated educator discussions about scoring new test items

Education

Drake University, Des Moines, Iowa

BA in Journalism and Mass Communication

Majored in Advertising—Creative Track with a concentration in Business

Brainco: The Minneapolis School of Advertising, Minneapolis, Minnesota

Copywriting program certificate

Strengths

  1. Input
  2. Context
  3. Adaptability
  4. Ideation
  5. Connectedness

Skills

  • SEO, including writing metadata and keyword research
  • UX writing
  • Multiple content management systems, including Episerver, WordPress, Umbraco, and Squarespace
  • Working knowledge of HTML
  • Hootsuite
  • MailChimp
  • Sprout Social
  • InMotion
  • Working knowledge of Adobe Photoshop, Illustrator, and InDesign
  • Maintaining established style standards
  • Collaboration

Community Involvement

Scoutmaster, Scouts BSA Troop 3141, March 2019–present

Cubmaster and Den Leader, Cub Scout Pack 3141, September 2010–February 2019

Board Member, Wesley Foundation at the University of Minnesota, June 2019–present

Booster Club Member and Event Announcer, Robbinsdale Cooper High School Boys Swim Team, October 2018–present

Coach, FIRST LEGO League, October 2017–February 2019

Assistant Coach, Fall Ball Coordinator, Social Media Coordinator, Board Member, Robbinsdale Little League, April 2012–August 2017

Community Volunteer, Surly Gives a Damn, March 2010–present

Awards

BSA Eagle Scout

The Show (Minneapolis Advertising Federation Awards) Certificate of Merit